BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20201208T180000Z DTEND:20201208T190000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:The 5 Step Marketing Strategy During a Pandemic DESCRIPTION:div class="article--body" itemscope="" itemtype="http://schema.org/BroadcastEvent" "="" style="box-sizing: border-box\;" \nMarketing is a process. It's circular\, cyclical\, top-down\, bottom-up\, and hierarchical. It's a matrix\, it's a pyramid it's a PROCESS! As with most processes\, if one of the steps fails\, the entire outcome falls short. So it is with marketing.\n\nSure you can jump into the middle of the funnel and sell\, sell\, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).\n\nTo do this\, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new\, manageable way in today's pandemic times.\n\nStep 1: Define marketing goal\n\nStep 2: Determine target audience\n\nStep 3: Plan approach\n\nStep 4: Craft message\n\nStep 5: Evaluate results X-ALT-DESC;FMTTYPE=text/html:
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Marketing is a process. It&rsquo\;s circular\, cyclical\, top-down\, bottom-up\, and hierarchical. It&rsquo\;s a matrix\, it&rsquo\;s a pyramid&hellip\;it&rsquo\;s a PROCESS! As with most processes\, if one of the steps fails\, the entire outcome falls short. So it is with marketing.

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Sure you can jump into the middle of the funnel and sell\, sell\, sell your product (who do you know who does this?) or you can follow five straightforward steps to make certain your marketing efforts are executing at the highest return on investment (ROI).

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To do this\, Certified SCORE Mentor and Marketing Chair Cheri Bales will show you how to tackle each of these steps with your own small businesses and give you some tools to look at marketing in a whole new\, manageable way in today&rsquo\;s pandemic times.

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Step 1: Define marketing goal
\nStep 2: \;Determine target audience
\nStep 3: Plan approach
\nStep 4: Craft message
\nStep 5: Evaluate results

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\n LOCATION:online https://www.score.org/event/5-step-marketing-strategy-during-a-pandemic UID:e.781.31295 SEQUENCE:3 DTSTAMP:20260502T032904Z URL:https://business.littleriverchamber.org/events/details/the-5-step-marketing-strategy-during-a-pandemic-31295 END:VEVENT END:VCALENDAR