BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20190801T153000Z
DTEND:20190801T163000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:A deeper customer understanding: Analysing behaviour for more rewarding customer experiences
DESCRIPTION:When your business is built on building rewarding experiences for your customers\, getting your data and analytics right is critical.\n\nOliver Rees\, the Chief Data Officer at Virgin Velocity\, the global frequent flyer program of the Virgin Australia airline group\, knows this better than most.\n\nHis role requires him to turn data from more than 9.5 million program members into quantifiable financial benefits   and keep those customers happy at the same time.\n\nFrom analytics best practice\, recruiting citizen data scientists\, and creating customer intimacy\, Oliver's experience in building customer experience campaigns based on deep data-driven insight is unsurpassed.\n\nSo\, what are his lessons to create a deeper customer understanding   and to use that understanding to improve your customer experiences?
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; margin: 0px 0px 19px\; color: rgb(102\, 102\, 102)\; font-size: 18px\; line-height: 27px\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Semilight&quot\;\, &quot\;Segoe UI Light&quot\;\, Arial\, sans-serif\;">When your business is built on building rewarding experiences for your customers\, getting your data and analytics right is critical.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 19px\; color: rgb(102\, 102\, 102)\; font-size: 18px\; line-height: 27px\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Semilight&quot\;\, &quot\;Segoe UI Light&quot\;\, Arial\, sans-serif\;">Oliver Rees\, the Chief Data Officer at Virgin Velocity\, the global frequent flyer program of the Virgin Australia airline group\, knows this better than most.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 19px\; color: rgb(102\, 102\, 102)\; font-size: 18px\; line-height: 27px\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Semilight&quot\;\, &quot\;Segoe UI Light&quot\;\, Arial\, sans-serif\;">His role requires him to turn data from more than 9.5 million program members into quantifiable financial benefits &ndash\; and keep those customers happy at the same time.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 19px\; color: rgb(102\, 102\, 102)\; font-size: 18px\; line-height: 27px\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Semilight&quot\;\, &quot\;Segoe UI Light&quot\;\, Arial\, sans-serif\;">From analytics best practice\, recruiting citizen data scientists\, and creating customer intimacy\, Oliver&rsquo\;s experience in building customer experience campaigns based on deep data-driven insight is unsurpassed.</p>\n\n<p style="box-sizing: border-box\; margin: 0px 0px 19px\; color: rgb(102\, 102\, 102)\; font-size: 18px\; line-height: 27px\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Semilight&quot\;\, &quot\;Segoe UI Light&quot\;\, Arial\, sans-serif\;">So\, what are his lessons to create a deeper customer understanding &ndash\; and to use that understanding to improve your customer experiences?</p>\n
LOCATION:Online https://info.microsoft.com/AU-Dyn365-WBNR-FY20-08Aug-01-Adeepercustomerunderstanding-SRDEM2263_LP01Registration-ForminBody.html
UID:e.781.27829
SEQUENCE:3
DTSTAMP:20260513T211018Z
URL:https://business.littleriverchamber.org/events/details/a-deeper-customer-understanding-analysing-behaviour-for-more-rewarding-customer-experiences-27829
END:VEVENT

END:VCALENDAR